About Yaniv
I help founders and product leaders build products people actually pay for. Not by adding more features. By making better decisions.
I have spent 15+ years in product management -- at Google, PayPal, and SurveyMonkey, and in the trenches at startups like OneStep, TruLocal, Zume, and Kontera. Places where every decision counts and there is no playbook.
That combination of big-company rigor and startup speed is what I bring to every engagement. I have seen the same product mistakes at seed-stage startups and at unicorns. Different scale, same root problem: no clear product decision owner, no discovery before execution, no strategy connecting features to business outcomes.
Eye-Level, Honest, Practical
I do not present slides and disappear. I work alongside you as a partner. I sit in your meetings, challenge your assumptions, and help you make decisions you can defend.
Every engagement starts with understanding the real problem -- not the one on the deck, but the one causing pain. Then we build a plan together. Think first, then build, then scale.
I teach product management at the Hebrew University Business School Executive Education program and created the first product management course on KwaKwa. I also host the Founders & Product podcast.
Where I Have Been
Current
Verve-PM -- Product Management Consulting
Working with 40+ startups on product-market fit, growth, and team building.
Previously
Google, PayPal, SurveyMonkey
Product leadership roles across payments, developer platforms, and enterprise products.
Startups
OneStep, TruLocal, Zume, Kontera
Early-stage to growth-stage -- where every decision counts and there is no safety net.
Teaching
Hebrew University Business School
Executive Education program. Also created the first product management course on KwaKwa.
Why I Do This
After seeing dozens of startups fail -- not from bad ideas, but from building what nobody wanted -- I realized the problem was always the same. Teams were executing before they understood the problem. They were building features instead of making decisions.
I created Verve-PM to fix that. To give founders and product teams the thinking, structure, and honesty they need to build products that actually matter.