Helping Founders Turn Brilliant Ideas Into Products That Scale

You’re not short on ideas – but building something people love and pay for takes more than code. We help you find product-market fit and build for growth.

Building a product is more than just shipping features – it’s a balancing act of vision, execution, and constant learning. Without a strong product function, founders often run into:

Slow growth

Unclear priorities

Long dev cycles

At Verve-PM, we work with founders through the journey:

Think. Build. Scale.
From early decisions thru Product-Market-Fit to long-term growth, we bring clarity, momentum, and structure to every stage of the product.

Start-ups and companies we work with

Our services

Product Led Growth (PLG)

Define your product goals and build experiments that allow you to test fast & grow.

Training, Hiring & Mentoring

Founders’ coaching
Hiring first PMs
Mentoring product teams

Proudct-Market-Fit

Achieve strong demand for your products with your current and new customers.

Product strategy

Turn your company’s vision & strategy to a product strategy you can execute at scale.

Product 2.0

Adopt product management best practices & methods.

Extend your product portfolio.

Customer Discovery

Customer research

User interviews

Continuous discovery

Your Product Management Partner

Yaniv Yaakubovich – Product Leader, Mentor, and Lecturer

Yaniv is a product executive with over 15 years of experience leading teams and products in Silicon Valley and Israel.

He learned the craft of product management in Google, PayPal, and SurveyMonkey, working on products like Google Analytics, PayPal Express Checkout, and others. As a team leader, he mentored senior and junior product managers and designers in start-ups (OneStep, TruLocal, Zume, and Kontera).

As a consultant, Yaniv worked with both management teams and with individuals to define product strategy, set product goals, collaborate between product and engineering, career development, and more.

He serves as the Academic Director of Product Management course at the Hebrew University’s Business School Executive Education

Yaniv developed the first Product Management course on KwaKwa, available here.